|
|
Jody P. Flynn
Jody P. Flynn, Senior Strategic Advisor at AHC, helped pioneer professional technology marketing on the West Coast. Jody developed the Internet and electronic commerce communications group at Alexander Communications-San Francisco, now the high tech PR division of global marketing firm Ogilvy/Alexander, where she worked with such clients as Hewlett-Packard, Novell, InterTrust Technologies and NetGravity (now DoubleClick).
She is also a former director of public relations and marketing communications at IMSI, where she oversaw all six of the corporations international B2B and B2C software divisions. During Jodys IMSI tenure the firm expanded its product lines into many countries, selling in both retail and online channels; secured the number one market share in a variety of software categories; and reached a billion-dollar market capitalization.
Jody is a multi-skilled professional in the PR and marketing communications arena, with expertise in the areas of corporate communications, investor relations, and strategic public relations. One of the nations top entertainment technology marketers, Jody brings to her association with AHC more than 17 years of experience in strategic communications for new products at the convergence of technology and entertainment. She currently is a public relations, marketing strategy and investor relations consultant for Lumenati, an entertainment and broadband technology company.
Jody works at the executive level to create marketing strategies that help position entertainment technology products for the consumer, and grow the companies into significant global ventures. As an in-house corporate communications director for both publicly traded and pre-IPO corporations in the technology sector, she has created and managed media relations and advertising campaigns for a wide variety of technologies, including productivity, entertainment, voice-activated, enterprise, middleware security, and ad server software, hardware, and broadband Internet services.
As the head of media relations and publicity for electronic gaming developers Absolute Entertainment and Mindscape, forerunners of Nintendo and Sega, Jody managed product launch campaigns in the consumer software arena for hundreds of educational and entertainment titles. These include bestsellers Mavis Beacon Teaches Typing, the worlds most popular productivity tool; The Miracle Piano Teaching System, an interface of a piano-type electronic keyboard with a Nintendo game box; ChessMaster 2000; Space Shuttle Project; Accuweather; and Life & Death.
For Mavis Beacon Teaches Typing, Jody was part of the Mindscape marketing team that created the concept of the fictional teacher personality who guides learners through the software. For Absolute Entertainment, Jody positioned products on the Thanksgiving Day Good Morning America show two years in a row, a critical Christmas shopping slotensuring that the products were sold out within days.
Jody has increased corporate valuation for companies directly as a result of expanding their public profile. She has directed media outreach and corporate communications for public offerings that have raised hundreds of millions of dollars. A full-service marketing practitioner, Flynn has produced annual reports, merger and acquisition announcements, quarterly earnings news presentations and web sites.
A music student through the university level, Flynn began her PR career at RCA Records (now Sony Records), but quickly moved to the PR agency environment. She soon found herself designing the integrated marketing programs for startup entrepreneurs who envisioned the migration of interactive entertainment and games to the CD format.
Jody is a member of the National Investor Relations Institute (NIRI) and the Public Relations Society of America (PRSA). She has a BA in Mass Media Communications with an emphasis on public relations and journalism from California State University, Northridge, where she also studied classical vocal music (opera) under an Étude Music Scholarship.
|
|
|